Gender Specific Marketing Discoveries

Long ago and far away I presented my company’s research at conferences far and wide.

One such presentation (from 2007, so dated, I’m sure) dealt with marketing to men and women, and specifically the differences necessary to get the attention of one, the other, and both.

Here’s a podcast of that presentation, ressurected because it’s mentioned in “Sex on the Beach” chapter of That Think You do.
Enjoy!

 

That Th!nk You Do Chapter 1 – Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)

For those who didn’t know, I’ve signed with a new publisher and my first book out with them, That Think You Do, should be available late Nov-Dec ’22.

That Think You Do is my first non-fiction title since 2016 and is based on a series of blog posts I wrote from 2008-16 for a California-based company. The blog posts were based on my company’s research and covered neuroscience, anthropology, linguistics, sociology, … My goal was (and is) to present useful pieces of information to readers, and evidently I did because my new publisher wants to publish them as a book (and possibly some of my other non-fiction blogs and books. Yeeha!).

So, until it’s available for purchase (I’ll post a pre-order link as soon as one’s available) and for your reading pleasure, That Think You Do.


Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)

 
I can save you from reading this chapter by directing you to The Dancing Forest or The Female Brain by Louann Brizendine. Why did I entitle this “Manly Men…” then direct you to a movie about a women’s agricultural collective and a book written by a woman about women’s brain functions?

Because it’s a real quick way to show that men think differently from women (for those who didn’t know).

Perhaps the movie trailer for The Dancing Forest will help.

What follows is a shameless and I hope brief quote of some previous research we did on how women and men think differently in basic social situations, and how knowing this can benefit you the next time you’re out and wanting to make an impression.

I wrote in The NextStage Irregular #2 (the above mentioned company’s newsletter) that, as population ratios go, females tend to be the more…umm…inventive in the information they provide during social discourse, men tend to be more…umm…direct. Women (shown by pink in the chart) fabricate more (left) and tell direct truths (right) less often than men (blue) according to the chart here.

 
Quick and careful readers will note that being “inventive” and being “direct” are different metrics. And before I go further, let me clarify.

This chart shows that women (right), when fabricating, aren’t doing it maliciously. At least not any more than men (left) are.
Continue readingThat Th!nk You Do Chapter 1 – Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)”

Dining with Friends

Anybody remember going out with friends pre-covid? Getting together, everybody around a big table, the restaurant had to move things around so everybody could sit together, sometimes they’d even put us all in a separate room so our laughter wouldn’t disturb the other patrons?

Gosh, those were the days.

We’ve just begun to do that again. With a few, select friends, of course.

Not so in The Wild. Here friendships, when made across species, last forever.

Or at least while food resources are available to support group dining.

But even when resources diminish, we rarely hear squabbles, rarely witness arguments and aggressive, assertive discussions.

Most often they’ll snatch and grab, take what they can immediately get and run away.

It may not fill their bellies, and it will get them to the next opportunity.

When perhaps they can share again.

Any Two-Legs listening?

 

The Coyotes Are Celebrating now on Carmina

Entering Lindisfarne (2016) by Clarabelle Miray Fields

 
Before anything else, my deep thanks to Ann Christine Tabaka (aka @TabakaChris and Irene Søde Josefsen for helping me with my crafting and Søde for encouraging me to write poetry.

I’ve mentioned several times I don’t consider myself a poet. It is one of the most challenging forms to me, especially when I write something and am told it doesn’t meet any poetry standards.

“Well, I didn’t know such existed. Forgive me for attempting anything new.”

I shared my poetry with Søde and she immediately wanted to know where I’m published.

“Umm…I’m not.”

“Then get published!” she cried, and I was off…

…to Ann Christine with the said The Coyotes Are Celebrating and asking how to make it better.

“It’s pretty good as is. I wouldn’t change much.”

And she didn’t. And it got published. And Hooray!

 
You can read The Coyotes Are Celebrating in Carmina’s Sept 2022 issue. It also appears early in this blog’s history here.
A always, let me know what you think, and thanks.

“Disconnection from the 5 Love Languages” now on BizCatalyst360

I wrote in Blogging on BizCatalyst360 that Dennis Pitocco and the kind folks at BizCatalyst360 invited me to write the occasional thought-piece for them, that I’m happy to oblige, and that they’ve also given me the go-ahead for an Artists in Discussion videocast (I sent out emails to everyone interested and will follow up some time this week).

Most recently BizCatalyst360 published Disconnection from the 5 Love Languages, a piece about how we build relationships and specifically about making an outsider welcome when they join an existing, established group.

And as before, you can keep up with my BizCatalyst360 posts at Joseph Carrabis on BizCatalyst360.

As always, let us know what you think, and thanks.