Category: Joseph Carrabis

Note: this post originally appeared as a blog arc on my old Analytics Ecology blog. I’m resurrecting the complete arc here as it’s referenced in That Think You Do‘s “Unhealthy Comparisons” chapter
Enjoy!

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Knowledge will forever govern ignorance, and a people who mean to be their own governors, must arm themselves with the power knowledge gives. A popular government without popular information or the means of acquiring it, is but a prologue to a farce or a tragedy or perhaps both. – James Madison

There was never suppose to be a part 3 to this arc (Ben Robison was correct in that). Part 1 established the challenge (and I note here that the extent of the response and the voices responding indicates that the defined challenge does exist and is recognized to exist) and Part 2 (I’ll resurrect them both if there’s interest) proposed some solution paths. That was suppose to be the end of it. I had fulfilled my promise to myself¹ and nothing more (from my point of view) was required.

But many people contacted me asking for a Part 3. There were probably as many people asking for a Part 3 as I normally get total blog traffic. Obviously people felt or intuited that something was missing, something I was unaware of remained unvoiced.

But I never intended there to be a Part 3. What to cover? What would be its thematic center?

It was during one of these conversations that I remembered some of the First Principles (be prepared. “First Principles” will be echoed quite a bit in this post) in semiotics.²

According to semiotics, you must ask yourself three questions in a specific order to fully understand any situation³:
Continue reading “The Unfulfilled Promise of Online Analytics, Part 3 – Determining the Human Cost”