The 3x Rule

Note: This material originally appeared on a marketing site and dealt with branding. People who know what they’re doing recognize all branding is an application of neuroscience, hence neuromarketing (which may have been a part of neuroscience at one point and now is a buzzword and poorly degraded from its original).
I’m resurrecting it for a friend who’s curious about
The 3x Rule.
The 3x Rule has broad applications – everything from education to marketing to branding to military training and for the purposes of writing, creating memorable characters. You can use The 3x Rule to have your children, partners, peers, et cetera, remember to do something when they need to do it.
I use the
The 3x Rule rule in my writing to lock characters and scenes into reader memory.
Enjoy!


The 3x Rule has six elements:

  1. Memory
  2. Touch
  3. Mirrors
  4. Words
  5. Sentences
  6. Voice

Let’s explore each element separately then put them together.


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Can you come up with a title for this?

I finished editing The Inheritors 12 June and it’s now out with some first readers.

After completion, I cleared things off my desk.

Kind of an archaeological dig, that.

One excavated piece follows. It’s not a short story, not a tone poem, and is framed like a poem.

Let me know what you think. Also, if you have any ideas for a title, please share.

Thankee!


My ancestors
kept lighthouses
to guide ships at sea
safely to harbors,
their bounty to share.

My people
light the skies
of night
hoping that one ship
piloting the cosmos
will return to save us.

The seas gone,
the forests no more,
no animals other
than man,
this rock our home
abhors.

Flee, they said.
Flee, they called
from far away,
their great ships ready
to save us.
Their price a change in our ways.


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A MidWinter Flock Strutting to Annie Lennox

Turkeys, regardless of the season, are wondrous.

This is posted in early July but the video is from February, hence MidWinter.

This is a small flock compared to our usual turkeying. Could be due to the season, could be due to the construction on the other side of our woods, could be not all turkeys are fans of Anne Lennox.

We are. Fans. Amazing voice. Can’t understand a word she says when she’s talking but gosh can she sing.

The turkeys don’t mind if she talks.

So long as she does sing.

They gobble her up.

 

Toing and Froing

We’re going to build on elements from Using One-Line Summaries to Write Better Stories and Flashback as Story Frame to deal with another story challenge that often leads editors and publishers to stop reading and reject a story: Toing and Froing (To-ing and Fro-ing), something I first wrote about in Quit Stage Directing.

Simply put, Toing and Froing occurs when the writer/author has their characters move around or do things for no real story purpose; there’s no character development, no character revelation, the atmosphere doesn’t change, no plot elements are furthered or revealed, the movement is irrelevant to any established or impending plot points, the movement is unnecessary to the dialogue, et cetera.

The end result is weak writing, exposition, narration, and lots of uninteresting things happening just to fill the page. Most writers/authors fall down on “movement is unnecessary to the dialogue.” They’ll have two or more characters talking and feel the characters should be doing something while they talk.

The desire to have characters do something while talking is good, the execution is usually poor, and now we’re dealing with attribution via action which I’ll cover in another post.

Eating my own dogfood
I’m currently editing Cicatrix, a work-in-progress last picked up and put down in late Feb 2019.

What follows is the ninth scene in the story. I’ll share the scene’s original form first with brightly colored “Problems” buttons after each weak paragraph. Click on the “Problems” buttons for examples of that paragraph’s problems. Next I’ll share share a rewrite with brightly colored “Solutions” buttons. Click on the “Solutions” buttons for explanations of why the rewrite is better.

PS) this is more for my edification than yours. Feel free to disagree. Please make sure you explain your disagreement and offer suggestions for improvement. Always happy to learn, me.


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Members and Subscribers can LogIn. Non members can join. Non-protected posts (there are several) are available to everyone.
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AN INTERVIEW WITH AUTHOR JOSEPH CARRABIS

Elizabeth Chatsworth, kind, gentle, and giving person she is, interviewed me and published our exchange at AN INTERVIEW WITH AUTHOR JOSEPH CARRABIS.

We talked about

  • My The Augmented Man novel and how the story originated
  • The bizarre path to publication (took 31 years)
  • My sister, Sandra, and her influence on my work
  • My author heros
  • Favorite scenes, favorite characters, and my writing process.

Enjoy!