[This post originally appeared as a four part series on the now many times defunct BizMediaScience blog. I’m reposting here at the request of Joe Della Rosa. Thank him, should you get a chance.]
Priming, Sleeping Beauty, and the World’s Most Comfortable Couch, Part 1
I was told it’s time to buy new furniture by She Who Must Be Obeyed (with respect to Rumpole of the Bailey). I have a strict requirement for furniture, especially couches; they must be long enough for me to stretch out on so I can take a nap without disturbing our dog (he usually takes his position at my feet when I’m lying on the couch) and they must have a significant “cush” factor. I like couches that engulf me in a warm embrace.
Susan, my wife aka She Who Must Be Obeyed, knows this and I trust her to pick out furniture that I’ll be comfortable in. She makes the first pass, I get called in to determine cushiness, and then we go home and wait for the appropriate furniture to be delivered. Imagine my chagrin when she showed me her first choice, a post modern bauhaus piece…
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