Tag: Marketing

Can I be honest about your writing? (Part 1 – Oh, the Vanity of it all!)

My child’s a genius. Your child’s precocious. Their child’s an obnoxious brat. – We use language to distance ourselves from uncomfortable truths

Note: this will be a multi-post arc on the theme of storycrafting versus publishing. Hope you enjoy.

Long, long ago (we’re talking late 1980s early 1990s) when we called vanity publishers “vanity publishers”, I knew a fellow who just had to get his book in print. I think the title was “The Decapitation Project”. We were in a workshop together and it didn’t matter what he submitted, everything got back to The Decapitation Project and how it was based on fact and the government had a secret lab where they were keeping heads alive.

You mean like Donovan’s Brain?

“That was a book. The Decapitation Project is real.”

A friend told me they saw him at a con with a table selling copies of his book (again, decades ago).

His self-published book.

Except back then we called it “vanity published” and it was something one only admitted to if asked.

When you had a gun pointed at your head.

If then.
Continue reading “Can I be honest about your writing? (Part 1 – Oh, the Vanity of it all!)”

My First Book Fair/Authors’ Expo – Part 4

Do you practice writing? Practice Marketing, too.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos, Part 2 discussed doing research to make sure a given con/fair/expo will reasonably meet your goals, and Part 3 dealt with determining what you need to achieve your goals.

This post is about practicing your goal before you get there.

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My First Book Fair/Authors’ Expo – Part 3

What do you need to help you achieve your goal?

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos, Part 2 discussed doing research to make sure a given con/fair/expo will reasonably meet your goals.

This post is about figuring out what you need to help you achieve your book fair/author expo goal.

Greetings! I’m your friendly, neighborhood Threshold Guardian. This is a protected post. Protected posts in the My Work, Marketing, and StoryCrafting categories require a subscription (starting at 1$US/month) to access. Protected posts outside those categories require a General (free) membership.
Members and Subscribers can LogIn. Non members can join. Non-protected posts (there are several) are available to everyone.
Want to learn more about why I use a subscription model? Read More ch-ch-ch-ch-Changes Enjoy!

My First Book Fair/Authors’ Expo – Part 2

You want to sell books? First make sure there’ll be people to buy them.

This thread is based on my experiences, conversations with authors and several years helping companies develop and execute marketing strategies. Part 1 introduced setting reasonable goals for attending book fairs and authors’ expos.

Review

What is your reason for going to the event?

Greetings! I’m your friendly, neighborhood Threshold Guardian. This is a protected post. Protected posts in the My Work, Marketing, and StoryCrafting categories require a subscription (starting at 1$US/month) to access. Protected posts outside those categories require a General (free) membership.
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My First Book Fair/Authors’ Expo – Part 1

I A/B tested my poster and sold more books with version B…

<CAVEAT LECTOR>
This thread will be four to five posts long and will focus on marketing with occasional forays into related topics. Know now that I don’t think I’m qualified to write on such. Read my LinkedIn profile and you’ll see that lots of others consider me extremely qualified; I’ve written peer reviewed articles on marketing, published books on marketing, created marketing technologies, developed marketing strategies for recognizable brands, …
But I know my limits. I’m not qualified.
Then again, nobody who claims they are is.
</CAVEAT LECTOR>

Last week I attended my first “authors’ expo”.

Greetings! I’m your friendly, neighborhood Threshold Guardian. This is a protected post. Protected posts in the My Work, Marketing, and StoryCrafting categories require a subscription (starting at 1$US/month) to access. Protected posts outside those categories require a General (free) membership.
Members and Subscribers can LogIn. Non members can join. Non-protected posts (there are several) are available to everyone.
Want to learn more about why I use a subscription model? Read More ch-ch-ch-ch-Changes Enjoy!