[[This post originally appeared on my Stating the Obvious blog back in 2011. I’m resurrecting it because I’m currently taking a series of classes from people who are…interesting. Why interesting? Well, as an example, if you can’t remember the terms for what you’re teaching, perhaps you shouldn’t be teaching it. Or how about, if every student’s answer is correct – even when they contradict each other – perhaps the first part of the class should be “We’re going to be sharing opinions. There’s no right or wrong.” Or how about…
And this has more to do with me and my expectations than those teaching.
And I have definitely learned from them.
And here, for your enjoyment,
I Can Crack My Knuckles Therefore I Must Be a Chiropractor! (Musings on Expertise) Enjoy!
This post is about lowering the bar. In a world where everyone is a guru, maven, jedi, rock star, queen, genius, leader and last but not least, expert, how do we recognize real ability from self-defined hype and bling? There have been two LinkedIn discussions that I know of, one in social media, the other in analytics, one from Apr 2011, the other from earlier in 2011 and both themed “What is expertise?” I wrote The Unfulfilled Promise of Online Analytics series (I’ll resurrect those, too, if you’d like) a while ago and one of its subthemes is “What is expertise?”
The level of “expertise” required to hang out a shingle has gone beyond touching the ground, it’s gone subterranean in many disciplines. And it’s pointless to create governance groups that offer accreditation because once such groups gain popularity they are usurped by vendors and HIPPOs to serve purposes different than governance and accreditation.
Let me offer some suggestions for marketers and consumers of expertise. Note: especially those marketing their teaching/editing/proofing skills.
Truth in Self-Marketing Rule #1: Never Believe Your Own Hype
Continue reading “I Can Crack My Knuckles Therefore I Must Be a Chiropractor! (Musings on Expertise)”