I researched “blog tours” for the past six months, polling some 1,500 authors (self, indie, small house through major house (note: not Big5) publishers) and received responses from 793. The majority of responding authors are USA based (368), second high being Canada based (297), and a conglomerate minority (128) making up the Europe, Australia, South America, the Middle East, and a few African nations. No responses came from any Asian countries.
The question set was:
- What is/was your expectation for a blog tour?
- Your success/failure with blog tours.
- Best blog tours you’ve experienced (listed 1, 2, 3, and no more than 5, please. It would be grand. if you could provide a brief explanation for your ranking)
- What gets you the most response/feedback/attention: video, podcast, text?
- Would you pay/what did you pay for your blog tour (and was it worth it)?
- Anything else you’d care to share.
I followed these up with further email exchanges and, in some cases, Zoom chats.
Read Blog Tours, Part 1
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