My First Book Fair/Authors’ Expo – Part 1

I A/B tested my poster and sold more books with version B…

<CAVEAT LECTOR>
This thread will be four to five posts long and will focus on marketing with occasional forays into related topics. Know now that I don’t think I’m qualified to write on such. Read my LinkedIn profile and you’ll see that lots of others consider me extremely qualified; I’ve written peer reviewed articles on marketing, published books on marketing, created marketing technologies, developed marketing strategies for recognizable brands, …
But I know my limits. I’m not qualified.
Then again, nobody who claims they are is.
</CAVEAT LECTOR>

Last week I attended my first “authors’ expo”.


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Shane and Tyler

It takes little for a child’s heart to fly. Mine, too.

Today would be a good day to fly kites. One of my favorite flying spots is a city park two towns away. It has a huge, gently sloping field that amplifies west-to-east winds. Stand at the bottom and it’s refreshing. Stand at the top and it’s noticable. Today the breeze rustled the treetops and made the leaves chatter. A breeze like this makes it easy to get my kites aloft.

The downside is that everybody uses the park. The city built ballfields and a playground on the other side of the parking lot and a big gazebo in the middle of the kite flying field. A friend caught one of my kites’ lines in the gazebo’s roof once and it took some good flying to get it free.

I could hear the cheers and catcalls from people in the ballfields – must have been some exciting games going on – and laughter and chatter from families on the playground. Lots of people but not many cars. People must have parked on the far side of the ballfields.

An empty parking lot is one of the things I look for, a good sign, it means the field will be open, plenty of room to run out my lines and fly a kite or two between the gazebo and the street. I’d already chosen my SkyDancer as the kite to fly. I walked down the field carrying it, its tails, lines and two ground pegs in my hands.
Continue reading “Shane and Tyler”

My Sister Got Me Started

Some fires can’t be extinguished

My sister, Sandra, got me started writing. You can get a little of that story in Mission of the Heart. Here’s the story behind the story.

Sandra had to read a book for an English class assignment. I don’t know if she was required to read a science-fiction book or not, and the book she chose was James Blish’s Mission to the Heart Stars.


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Mission of the Heart

My sister’s awe put a fire to my imagination

Yesterday afternoon I achieved a goal I gave myself when I was in grade school.

My sister shared a story then and, in her telling, I, as a child, was so overwhelmed by her sense of awe, of excitement, of wonder, of possibility and imagination that I decided one day I would return her sharing, to give back that sense of joy and wonder, to fire those feelings of awe and excitement and experience that imagination again.
Continue reading “Mission of the Heart”