Gender Specific Marketing Discoveries

Long ago and far away I presented my company’s research at conferences far and wide.

One such presentation (from 2007, so dated, I’m sure) dealt with marketing to men and women, and specifically the differences necessary to get the attention of one, the other, and both.

Here’s a podcast of that presentation, ressurected because it’s mentioned in “Sex on the Beach” chapter of That Think You do.
Enjoy!

 

That Th!nk You Do Chapter 1 – Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)

For those who didn’t know, I’ve signed with a new publisher and my first book out with them, That Think You Do, should be available late Nov-Dec ’22.

That Think You Do is my first non-fiction title since 2016 and is based on a series of blog posts I wrote from 2008-16 for a California-based company. The blog posts were based on my company’s research and covered neuroscience, anthropology, linguistics, sociology, … My goal was (and is) to present useful pieces of information to readers, and evidently I did because my new publisher wants to publish them as a book (and possibly some of my other non-fiction blogs and books. Yeeha!).

So, until it’s available for purchase (I’ll post a pre-order link as soon as one’s available) and for your reading pleasure, That Think You Do.


Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)

 
I can save you from reading this chapter by directing you to The Dancing Forest or The Female Brain by Louann Brizendine. Why did I entitle this “Manly Men…” then direct you to a movie about a women’s agricultural collective and a book written by a woman about women’s brain functions?

Because it’s a real quick way to show that men think differently from women (for those who didn’t know).

Perhaps the movie trailer for The Dancing Forest will help.

What follows is a shameless and I hope brief quote of some previous research we did on how women and men think differently in basic social situations, and how knowing this can benefit you the next time you’re out and wanting to make an impression.

I wrote in The NextStage Irregular #2 (the above mentioned company’s newsletter) that, as population ratios go, females tend to be the more…umm…inventive in the information they provide during social discourse, men tend to be more…umm…direct. Women (shown by pink in the chart) fabricate more (left) and tell direct truths (right) less often than men (blue) according to the chart here.

 
Quick and careful readers will note that being “inventive” and being “direct” are different metrics. And before I go further, let me clarify.

This chart shows that women (right), when fabricating, aren’t doing it maliciously. At least not any more than men (left) are.
Continue readingThat Th!nk You Do Chapter 1 – Manly Men Thinking Manly Thoughts Manickly (and Women Putting Up With Them)”

Intention (Parts 1 and 2)

Is it possible to be so present the world stops and waits?

This post originally appeared in two parts on the original ThatThinkYouDo blog, resurrected to the new ThatThinkYouDo, and then the ExpandedAwareness blog. I’m reposting it here as a single entry for a friend.


Part 1
I’ve been studying people who are “living with intention” for about thirty-five years now. Originally I found them due to my cultural anthropology studies. Now I’m finding a few of them in the modern world.

“Living with intention?” you ask. “What does that mean, exactly?”
Continue reading “Intention (Parts 1 and 2)”

Shane and Tyler

It takes little for a child’s heart to fly. Mine, too.

Today would be a good day to fly kites. One of my favorite flying spots is a city park two towns away. It has a huge, gently sloping field that amplifies west-to-east winds. Stand at the bottom and it’s refreshing. Stand at the top and it’s noticable. Today the breeze rustled the treetops and made the leaves chatter. A breeze like this makes it easy to get my kites aloft.

The downside is that everybody uses the park. The city built ballfields and a playground on the other side of the parking lot and a big gazebo in the middle of the kite flying field. A friend caught one of my kites’ lines in the gazebo’s roof once and it took some good flying to get it free.

I could hear the cheers and catcalls from people in the ballfields – must have been some exciting games going on – and laughter and chatter from families on the playground. Lots of people but not many cars. People must have parked on the far side of the ballfields.

An empty parking lot is one of the things I look for, a good sign, it means the field will be open, plenty of room to run out my lines and fly a kite or two between the gazebo and the street. I’d already chosen my SkyDancer as the kite to fly. I walked down the field carrying it, its tails, lines and two ground pegs in my hands.
Continue reading “Shane and Tyler”

You smell so good to me

Do you want “me love you good Charlie, me make you happy long time” or a relationship?

This post originally appeared on NextStage‘s That Think You Do blog in April 2016. We’re resurrecting it here for some Facebook friends who asked “Do Women Like or Prefer Men, that Wear Scents or Cologne?

Continuing with the thread introduced in You Smell Funny, we discovered some more research about how humans non-consciously use their olfactory sense (sense of smell) for mating purposes (like dating, finding the one you love, finding the one you’ll love once versus forever, finding the “me love you good Charlie, me make you happy long time”, all that kind of stuff) and thought to share it because we know you’re all out there just dying to know…
Continue reading “You smell so good to me”