Join EU actress @Sabine_Rossbach and author @JosephCarrabis for Episode 1, “Good Run, Trailer?”, of The Augmented Man Video Series

Sabine and I discuss the book’s meaning and our decision process in creating “Good Run, Trailer”, a unique, 2m #video #book #trailer premiering on YouTube Monday, 15 June 2020, 9amET.

Some History
I spent five months studying video trailers, talking with authors who use them, checking results, determining various forms of ROI, et cetera.

Prices varied from homebrew to several thousand dollars for a “professional” trailer. Regardless of time, effort, and money, few experienced a direct link between their video trailer and book sales.

Simultaneous to that study I did 1-2 book signings/month (prior to the Covid pandemic) and talked with many book buyers about what got them to purchase a book and documented their comments.

Two factors dominated purchase decisions: 1) a trusted friend’s recommendation and 2) Amazon’s “Look Inside” feature.

The book buyers I interviewed did not find video trailers interesting, and few led directly to sales. Comments included “I see pictures and blurbs but one’s just like another. They don’t really tell me what the book’s about”, “I see lots of trailers and get numb to them” and “A trailer really has to stand out to interest me.”

Asked what would work, the most repeated answers were “Tell me the story”, “Let me experience it”, “Give me an idea what it’s about and maybe I’ll get interested.” Some booksigning venues let me read from my work. I consistently sold more books when I read from them than when I didn’t. All of these items correlate to Amazon’s “Look Inside” feature; giving the reader an idea of book content, not marketing content. Readers know immediately if they’ll enjoy a book or author’s style.

Gifted and accomplished EU actress Sabine Rossbach (also a regular reader who loves my work) contacted me wanting to promote my work. She took my short story “Cymodoce” and did a dramatic reading.

Sabine knows how to do dramatic readings (she’s done voice-overs, commercials, dubbings, staged readings, been a corporate spokesperson, is an accomplished stage and film actress …). I shared her video with 1) a test audience and then 2) some test markets and got results in 15m. Test audiences commented that her reading gave them a much better idea of 1) the type of story, 2) what it’s about, and 3) my writing style than any traditional video ever could.

#Authors, #Writers, and any others in the #WritingCommunity, Sabine is available to do similar videos for your books (she’s already done some for EU-based authors). You can view her demo reels (English starts about 35s in) and and IMDB.

Please note I do not guarantee results, I only offer that current data indicates dramatic readings (I suggest Sabine do them) produce recognizable, attributable results.

Enjoy, and please come join us on YouTube for “Good Run, Trailer”


Episode 1 – “Good Run, Trailer?”
Episode 2 – “Massively Scarred”

Sabine Rossbach
Joseph Carrabis
The Augmented Man

Shaman Story Chapter 6 – Friends

At one point the following was Chapter 6. It’ll still be in the finished novel, simply not sure where at this point. Enjoy

Read Shaman Story Chapter X – The Wild, The Shadows.


Shaman Story Chapter 6 – Friends

 
His last few years Grandpa and I traveled. Not far, though. I don’t remember it as “far.” He took me to meet his friends and we talked about what Grandpa was teaching me. They loved to have me show them. I made mistakes, most of them harmless. Others, not so harmless. I didn’t understand. Grandpa wanted me to learn and knew something I didn’t; he didn’t have much time left.

Hence taking me to his friends, knowing they’d take over, they’d continue teaching me when he passed. They were my training wheels.

Everything to them was joyful. Everything came with a laugh. And always with you, never at you. Never arguments, never disagreements. Never “do it this way” or “do it that way.” Their corrections took the form “It might work better this way” or “What happens if you do it that way?” Always the encouragement to find your own way to do it, to find your own path, and always happy to have you for a while on their path or take part in your path for a while.

Each visit dealt with a lesson. Grandpa often said “We need to see John. John knows about this.” or “We should go visit Running Water. She knows how to do this.” or “That’s something Chan does better than me. Let’s ask him to show you how it’s done.”

Grandpa knew he didn’t know it all. He had no problem admitting ignorance. He said not knowing is a great gift; if you know you don’t know, you can decide to learn. If you know you know, you’ve already decided not to learn. “Never be afraid and never be ashamed if you don’t know something, Gio. When you admit you don’t know, that’s when you learn.”

Each of them did the basics pretty much the same way. There’s some variation, but Lower-Center-Relax-Breathe is Lower-Center-Relax-Breathe is Lower-Center-Relax-Breathe. I thought there was one door and learned there are many. Some people always go through the same door to start and then there’s other doors on the other side. Some people go through their Childhood Door only when they need to. They find other doors to different places they need to go. Some people can control their doors so that one becomes many and many becomes one.

But you never let someone enter your door and you never follow someone through their door, even if they ask. You can, I’ve met some people who’ve done so. I’ve met some people who were pulled through someone else’s door. That’s a defense and usually used by the weak, those who don’t know more or other.

When it’s an accident, someone has to go find them. Hence Grandpa playing Hide-and-Seek with me.


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Mark Hayes’ “Truth in fiction”

“Here is a truth I think we as a society need to consider, think on it a moment if you will…”
– Mark Hayes

 
I am thrilled when one of my books gets a review, and of course I prefer favorable reviews.

But want to know my real joy?

When an author writes I did a good job.

That, to me, is like a chef telling another chef, “Damn! That’s tasty!” or a musician telling another musician “Beautiful playing, that!” or a boxer telling another boxer, “You got me good, I got to keep my guard up more.”

Now let’s go over the top: An author who’s impressed you in some way, shape, or form telling others, “Damn, this is a good read!”

 
That’s what Mark Hayes said about The Augmented Man

 
Thanks, Mark.

It truly means a lot.

Shaman Story Chapter X – The Wild, The Shadows

[I mentioned in Shaman Story Chapter 5 – Lessons that chapter numbering would get wonky as Shaman Story is a work in progress. This week’s entry bears that out, as it comes before chapter 6 and after chapter 5. So far. I think.]

Read Shaman Story Chapter 5 – Lessons.


Shaman Story Chapter X – The Wild, The Shadows

 
Grandpa teaches me about Shadows. We walk through a forest and greet everyone we meet. “Hello, Tree! Hello, Ash! Hello, Ant! Hello, Spider!”

“Do you know who these are, Gio?”

“These are my friends.”

Grandpa smiles. “Yes, they are your friends. They are also Shadows.”

“Shadows?”

“Yes. Everything here is a shadow of what really is.”

“The tree is not a tree?”

“The tree,” he points, “Is not Tree.”

“It’s a maple.”

He laughs. “That maple tree is not Maple.”

I hear the emphasis in his words.

“In all things, there is one which is the first of that thing. Everything else is a shadow of that first.”

I watch a snail inching up a birch. “Where is Snail, then?”

“A place of such brilliance it casts it shadow so every other snail exists.”

“But where, Grandpa?”

Home.”

A simple word. I hear the emphasis. Not where Grandma sits spinning threads, weaving, making me clothes. Some place other.

I put my hand by the snail. Its antennae tickle me. It waves them at me to see who I am. “Hello, Gio.”

“It knows who I am, Grandpa!”

“This is The Wild, Gio. Everything is known here. When you want to know something, go to The Wild. If there is an answer, you’ll find it.”

A raven comes. It flaps by the snail, snatching it in its beak, flying away.”

I cry.

“That is the way of The Wild, Gio.”

“That snail was my friend.”

“Is raven your friend?”

I sniffle. “Yes.”

“And the birch tree?”

“Yes.”

“But sometimes we cut down a tree for firewood. We load up the truck and take it home.”

I am confused and answer slowly. “Yes.”


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Sabine Rossbach’s Happy Hour – 14 May 2020 Interview (wherein she waxes wonderfully about “Empty Sky”)

Sabine Rossbach is the wonderfully talented Luxembourg based actress and voiceover artist who’s blessing me with readings from my books. You can see the first one, a reading from my short story Cymodoce, here and on YouTube

 
You can hear the full interview on the ARA Happy Hour podcast which included several notables: Sandra Schmit, who started coronaliterature.org,

 
a journal entry by writer Jess Bauldry, a book promo and discussion with actress and voice talent Sabine Rossbach and a chat with author Jenna Liberatore, who shares a chapter in her new book.

And now, here’s Sabine!