Metrics? We don’t need no stinkin’ metrics! (pt 1)

Have you written a book? Do you market it?

Extremely important question that, “Do you market it?”, because if you market it then you want to know which marketing is effective (yes, we’re back to the ROI discussions).

Knowing which marketing is effective involves numbers. Not “Look what I can do!” but “This number tells us something. We may not like what it tells us but it’s telling us something we can use to do better.”

You may be spending money on things but that’s not marketing. Example: My tweets. I tweet for fun. It’s a relaxation for me, something to do when I need a break from writing, and it probably shows. I long ago gave up believing I would sell books via Twitter. A few here and there, sure, but to make that a profit center?

I don’t have that kind of time.

More correctly, the time necessary to turn Twitter into a profit center takes too much time away from my writing. I want to improve my writing. I can be a crappy author and a great social marketer, a mediocre author and a mediocre social marketer, a dynamite author and a crappy social marketer.

I’ll take Door #3, Monty! And I must be doing something right because Mary Elizabeth Jackson said in Writers’ Corner Live’s interview with Sergio Troncoso “Joseph’s a great author. You have to look him up” (it’s up around 30m49s) and she talks to lots of authors so she should know!

Caveat Emptor

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