Metrics? We don’t need no stinkin metrics! (finale)

I got ya charts right here, they make the data clear, unless you’re doing metrics you’ll never know if you’re near. Can do, Can do. This is what metrics can do…

This is the fourth post in a thread on author marketing metrics, specifically regarding some fascinating advice I got through a Facebook group (that spawned these posts). Part 1 provided a cantankerous but realistic intro to the subject of author marketing metrics. Part 2 started an analysis of the advice along with a few suggestions re selecting keywords on Twitter and Amazon and closed asking how one demonstrates their story-telling and -crafting ability in a tweet (we’re getting there). Part 3 continued the analysis.

Here we get to some tough questions that should be asked about any advice you get. But before we do…

Only take advice from someone you’re willing to trade places with.

It’s worth pointing out that the person giving the twitter advice is

  • Not a recognized name author
  • Publishes through a POD service that does no marketing (and isn’t it amazing how many POD publishers make doing all your own marketing sound like a godsend?)

I’m not willing to trade with the person who gave the advice analyzed in Part 2 and Part 3 (should be obvious from my comments on the advice. if not, read the following).

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