Metrics? We don’t need no stinkin’ metrics! (pt 2)

Even God created man to be noticed, he told himself.

This is the second post in a thread on author marketing metrics, specifically about some fascinating advice I got through a Facebook group (that spawned these posts). Part 1 provided a cantankerous but realistic intro to the subject of author marketing metrics.

What follows is someone’s sincere advice broken down one item at a time because it makes it easier to isolate assumptions and test rigorously.

The key to using Twitter is to get noticed. – Read no further if getting noticed is your endgame. You want to get noticed to sell books? That I get. You want to get noticed to schedule more signings? That I get. You want to get noticed for the sake of getting noticed? Do something stupid on Youtube. It’s easier and might be fun.

My point is getting noticed whiteout a reason to get noticed is (to me) foolish. You waste time and money. Using myself as an example, I’m not on Twitter to get noticed. But I never joined any social network to get noticed.

So first, figure out why you want to get noticed. What’s your endgame?

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