This is the second post in a thread on author marketing metrics, specifically about some fascinating advice I got through a Facebook group (that spawned these posts). Part 1 provided a cantankerous but realistic intro to the subject of author marketing metrics.
What follows is someone’s sincere advice broken down one item at a time because it makes it easier to isolate assumptions and test rigorously.
The key to using Twitter is to get noticed. – Read no further if getting noticed is your endgame. You want to get noticed to sell books? That I get. You want to get noticed to schedule more signings? That I get. You want to get noticed for the sake of getting noticed? Do something stupid on Youtube. It’s easier and might be fun.
My point is getting noticed whiteout a reason to get noticed is (to me) foolish. You waste time and money. Using myself as an example, I’m not on Twitter to get noticed. But I never joined any social network to get noticed.
So first, figure out why you want to get noticed. What’s your endgame?
Greetings! I’m your friendly, neighborhood Threshold Guardian. This is a protected post. Protected posts in the My Work, Marketing, and StoryCrafting categories require a subscription (starting at 1$US/month) to access. Protected posts outside those categories require a General (free) membership.
Members and Subscribers can LogIn. Non members can join. Non-protected posts (there are several) are available to everyone.
Want to learn more about why I use a subscription model? Read More ch-ch-ch-ch-Changes Enjoy!