Plot – Joseph Carrabis, Author Blog

The 3x Rule

Note: This material originally appeared on a marketing site and dealt with branding. People who know what they’re doing recognize all branding is an application of neuroscience, hence neuromarketing (which may have been a part of neuroscience at one point and now is a buzzword and poorly degraded from its original).
I’m resurrecting it for a friend who’s curious about The 3x Rule.
The 3x Rule has broad applications – everything from education to marketing to branding to military training and for the purposes of writing, creating memorable characters. You can use The 3x Rule to have your children, partners, peers, et cetera, remember to do something when they need to do it.
I use the The 3x Rule rule in my writing to lock characters and scenes into reader memory.
Enjoy!

The 3x Rule has six elements:

Memory
Touch
Mirrors
Words
Sentences
Voice

Let’s explore each element separately then put them together.

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Mystery Writers of America “Mystery Writer’s Handbook”

Another book purchased years ago and finally read because a work-in-progress, Search, had mystery elements and I wanted to know ahead of time what I should be doing and what to look out for.

Mystery Writer’s Handbook, like most of the writing books I’ve reviewed on my website, is a worthy read for all authors, writers, and writer-wannabes. It’s focus is mystery and its view is broad. Romantic suspense novels fall into the mystery fold. I didn’t know there was such a genre, but I do now and surprise! my work-in-progress with mystery elements is more a romantic suspense novel than not.

Like all writing books, it discusses character, scene, POV, dialogue, description, and the like. Its real power is in both plot – because good plot tends to drive most mystery and the plot techniques are gems – and editing – the chapter on revising and editing is truly a standout. An extra bonus is a short section on contracts. Many of the books I’ve read mention contracts, Mystery Writer’s Handbook provides a roadmap of potholes and things to avoid.

Strongly recommended.

Flashback as Story Frame

I wrote about using one-line story summaries to craft craft better stories in Using One-Line Summaries to Write Better Stories.

The next question is “How does the story come together on the page?” Note: we’re continuing with the work we did in Using One-Line Summaries to Write Better Stories.

Give the reader a reason to read your story.

You have to give the reader a reason to read the story. Reasons to read a story are varied and pretty much all come down to the reader asking themselves these questions:

“Q & A with Joseph Carrabis” now on Matthew Stern’s Blog

One benefit of social media is you meet some wonderful people. One of them is author Joseph Carrabis. He has been everything from a long-haul trucker to a chief research scientist. He has taught internationally at the university level; holds patents in a base, disruptive technology; created a company that grew from his basement to offices in four countries; and helped companies varying in size from mom-and-pops to Fortune 500 companies develop their marketing. Most of this bored him. But give him a pen and paper or a keyboard and he’s off writing, which is what he does full-time now.

Get the whole story now on Matthew Arnold Stern’s blog

(and thanks to Matthew for interviewing me)