The 3x Rule

Note: This material originally appeared on a marketing site and dealt with branding. People who know what they’re doing recognize all branding is an application of neuroscience, hence neuromarketing (which may have been a part of neuroscience at one point and now is a buzzword and poorly degraded from its original).
I’m resurrecting it for a friend who’s curious about
The 3x Rule.
The 3x Rule has broad applications – everything from education to marketing to branding to military training and for the purposes of writing, creating memorable characters. You can use The 3x Rule to have your children, partners, peers, et cetera, remember to do something when they need to do it.
I use the
The 3x Rule rule in my writing to lock characters and scenes into reader memory.
Enjoy!


The 3x Rule has six elements:

  1. Memory
  2. Touch
  3. Mirrors
  4. Words
  5. Sentences
  6. Voice

Let’s explore each element separately then put them together.


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Mystery Writers of America “Mystery Writer’s Handbook”

Another book purchased years ago and finally read because a work-in-progress, Search, had mystery elements and I wanted to know ahead of time what I should be doing and what to look out for.

 
Mystery Writer’s Handbook, like most of the writing books I’ve reviewed on my website, is a worthy read for all authors, writers, and writer-wannabes. It’s focus is mystery and its view is broad. Romantic suspense novels fall into the mystery fold. I didn’t know there was such a genre, but I do now and surprise! my work-in-progress with mystery elements is more a romantic suspense novel than not.

Like all writing books, it discusses character, scene, POV, dialogue, description, and the like. Its real power is in both plot – because good plot tends to drive most mystery and the plot techniques are gems – and editing – the chapter on revising and editing is truly a standout. An extra bonus is a short section on contracts. Many of the books I’ve read mention contracts, Mystery Writer’s Handbook provides a roadmap of potholes and things to avoid.

Strongly recommended.

Flashback as Story Frame

I wrote about using one-line story summaries to craft craft better stories in Using One-Line Summaries to Write Better Stories.

The next question is “How does the story come together on the page?” Note: we’re continuing with the work we did in Using One-Line Summaries to Write Better Stories.

Give the reader a reason to read your story.

 
You have to give the reader a reason to read the story. Reasons to read a story are varied and pretty much all come down to the reader asking themselves these questions:


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Using One-Line Summaries to Write Better Stories

Sometimes a story, scene, or chapter isn’t working as you wish. Sometimes a completed story doesn’t have the oomph! you want it to have.

Here’s a suggestion for getting your story, scene, or chapter working as it should.

Write a one-line summary that tells your story
Let’s say (for example purposes) we’re working with a completed short story. We recognize the story is flawed but are unsure what the flaw is. We write the one line summary Man with a painful past hopes for a better future.

That’s a start and, if that’s the entirety of the story, the flaw (from a StoryTelling perspective) becomes obvious: it’s cliched.

“Hoping” for a better future but doing nothing to get that future makes a character pitiable (maybe) at best. They are the person who complains about their life but does nothing to change it.

Not interesting (especially if it’s the main character in the story).

Rewrite the one-line summary to include some action on the main character’s part which indicates that character is working towards a better future; Man with a painful past sees opportunity for a better future.

Okay, better but still not much and still cliched. If the character sees an opportunity then the reader must share that experience. But if the character doesn’t act on what is seen, they’re even more pitiable than before, possibly a coward, and probably someone the reader would avoid in real life.

Not good.

Make sure your summary includes the threat/challenge/possible loss to the main character if they don’t change!

 


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Litcon 2021 World Building Panel with Science fiction, fantasy, alt-history, steampunk, YA science fantasy, speculative fiction, dystopia, and military science fiction authors F. Stephan, Geoff Genge, Claudia Blood, Theresa Halvorsen, C.G. Hatton, and Liz Tuckwell

 
Enjoy the panel discussion. Information on the participants is below.

 
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