The 3x Rule

Note: This material originally appeared on a marketing site and dealt with branding. People who know what they’re doing recognize all branding is an application of neuroscience, hence neuromarketing (which may have been a part of neuroscience at one point and now is a buzzword and poorly degraded from its original).
I’m resurrecting it for a friend who’s curious about
The 3x Rule.
The 3x Rule has broad applications – everything from education to marketing to branding to military training and for the purposes of writing, creating memorable characters. You can use The 3x Rule to have your children, partners, peers, et cetera, remember to do something when they need to do it.
I use the
The 3x Rule rule in my writing to lock characters and scenes into reader memory.
Enjoy!


The 3x Rule has six elements:

  1. Memory
  2. Touch
  3. Mirrors
  4. Words
  5. Sentences
  6. Voice

Let’s explore each element separately then put them together.


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